ANDRE_TU7UH
POSTERASI - HEINZ ABC
Silver at Adstars Busan award south korea 2013
Bronze at Citrapariwara 2013
Terasi is the key ingredient in a favorite Indonesian condiment. SAMBAL TERASI with a smell sure to arose appetittes. But it’s hard work. Heinz ABC Sambal Terasi delivers homestyle flavour without the laborious preparation. Yet to many Indonesian cooks, homemade is still the best, and some remain unaware that convenient alternative exists.
POSTERASI is a poster to deliver real sambal terasi aroma to arouse appetites and raise awareness of Heinz ABC Homestyle Sambal Terasi as the authentic alternative.
We place the poster in traditional market selling the raw ingredients for sambal Terasi and in restaurant where patrons could experience the aroma of the sambal. Previously only sold in modern trade, The ABC campaign entered a potentially much longer salles territory of traditional markets and restaurants.
Woodcut posters are the most authentic Indonesian grass-roots print medium perfect to communicate the true home-style nature of the product. Plus we added the extra stopping power of real Sambal Terasi smell to complete our 100% Indonesian poster. The long-standing tagline translates as: ‘makes food more appetizing’.
