ANDRE_TU7UH

To boost their social media presence, MINI Indonesia asked us to create a simple information card to be given out at roadshows. Instead of doing something that was normal, we gave it a MINI touch. During events, MINI consultants stuck paper on the backs of unsuspecting roadshow visitors. As they walked away from the booth, the cheeky copy got curious passersby to take a closer look -- and discover MINI Indonesia’s social media links. What was intended as a message for potential buyers went on to capture even more fans.